[Hasbro] Selfie Series

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Hasbro, Inc. (NASDAQ:HAS) announced its new personalization platform with its first product introduction through Hasbro Selfie Series. The custom offering allows fans to create a collector-grade 6-inch action figure in their likeness based on classic to current characters seen across popular films, television series and comics. Hasbro Selfie Series figures will debut with fan-favorite character costume designs from G.I. JOE, Ghostbusters, Power Rangers, and Marvel, as well as designs inspired by Star Wars™ heroes. This one-of-a-kind experience will be launching in Fall 2022 exclusively on the Hasbro Pulse mobile app (for fans aged 16 and older in the US only), for iOS and Android devices.

Fans attending San Diego Comic-Con (July 21-24) will have the opportunity to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures, shipping Fall 2022. SDCC (San Diego Comic Convention) attendees should visit the Hasbro Pulse Info Desk in Booth #3213 to obtain a ticket for an assigned time slot. Limited tickets available, distributed on a first-come, first-served basis.

Hasbro Selfie Series figures are Hasbro’s first introduction to its innovative, new personalization platform. Using proprietary software and in partnership with a leading 3D printing company, Formlabs, Hasbro is giving fans a chance to digitally transform themselves into the action figure with the costume from the heroes they see on-screen and imagine themselves as part of the stories they love. From a Star Wars Rebel Alliance X-wing pilot, morphing into a Power Ranger, silently stalking Cobra as Snake Eyes, or swinging through the New York cityscape like Spider-Man, fans can indulge in the ultimate consumer experience with Hasbro Selfie Series figures.

“We are super excited to dive into the world of personalization and customization with Hasbro Selfie Series. We have done extensive research to truly understand the fan’s ask for a personalized product, and the team has done a fantastic job at making that dream a reality,” says Brian Chapman, Hasbro President of Design, Development and Innovation. “The innovation on this proprietary technology is truly remarkable, and we cannot wait to give fans the opportunity to add themselves to their collections.”

“Hasbro Selfie Series is giving us a new way to engage with the fans,” says Kwamina Crankson, General Manager & Senior Vice President, Hasbro Direct. “We are just scratching the surface when it comes to customization, and we’re excited to see where this new, innovative platform takes us.”

Creating a Hasbro Selfie Series figure will be through the Hasbro Pulse mobile app (For fans 16+ - US only). For updates on the Hasbro Selfie Series project and its launch, opt into our newsletter here. Follow @Hasbro Pulse on Instagram, Facebook, Twitter and YouTube for additional announcements about Hasbro Selfie Series.


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The Hasbro Selfie Series experience is headed to CES Las Vegas January 5-8!

Located inside the Formlabs booth #54217, members from the Hasbro Selfie Series team will be on site to walk CES attendees through the experience of face scanning and the opportunity to create and purchase your own custom figure in your likeness.

Using proprietary software and in partnership with Formlabs, Hasbro gives fans a chance to digitally transform themselves into a collector-grade 6-inch action figure based on classic to current characters seen across popular films, television series and comics. From morphing into a Power Ranger or silently stalking Cobra as Snake Eyes, fans can indulge in the ultimate consumer experience with Hasbro Selfie Series figures.

CES 2023 attendees interested in transforming themselves into a premium, one-of-a-kind Hasbro Selfie Series action figure should visit the FormLabs booth, Booth #54217, to register for an assigned 15-minute time slot. The introductory price of Hasbro Selfie Series is $59.99. Attendees who participate on site at CES will receive $10 off at checkout. Limited times are available, and are scheduled on a first come, first serve basis.

Please see additional information below about the Hasbro Selfie Series experience at CES Las Vegas.

On Site-Registration ONLY:
· Please ensure you have downloaded the Hasbro Pulse App (Fans 16+, US Only) on your personal device and have signed up for a FREE Hasbro Pulse account.
· Visit Formlabs booth, Booth #54217 to register for a time slot for the Hasbro Selfie Series experience
· A Selfie Series team member will assist with booking your 15-minute time slot
· You will be asked to review and electronically sign a consent form

Once time slot is confirmed, you will receive a confirmation email with additional details including options that will allow you to modify or cancel your registration

Before Your Appt:
· Please ensure you have downloaded the Hasbro Pulse App (Fans 16+, US Only) on your personal device and have signed up for a FREE Hasbro Pulse account
· Check in at the FormLabs booth, Booth #54217 to get ready to digitally reimagine yourself as a premium, one-of-a-kind action figure, inspired by some of your favorite characters.

Hasbro Selfie Series Experience:
· At your designated time, please come to the FormLabs booth, Booth #54217, to check in for the Hasbro Selfie Series experience.
· A member of the Selfie Series team will guide you through the face-scanning process, customizations, and figure-selecting process.
· Upon checkout, a member of the Selfie Series team will enter a discount code for $10 off. This is valid for 2023 CES attendees only who complete the Selfie Series experience at the Formlabs booth Jan 5-8, 2023.
We hope you can make time to stop by the Formlabs booth at CES and make room on your shelf for yourself!

Please visit https://hasbropulse.com/pages/selfie-series for more information.
 
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