Hasbro X Robosen Transformers

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Robosen Robotics (Shenzhen) Co. Ltd, a leading innovator in the field of robotics, today announced at Hasbro Pulse Fan Fest they have teamed up with Hasbro to bring the world’s most advanced and programmable robots to market through the TRANSFORMERS franchise. TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot - Collector's Edition is now available for pre-order at Hasbro Pulse and retails for $699 USD.

After over 11 years of rigorous R&D, the talented team at Robosen was able to produce the first-ever consumer robot that features a comprehensive set of functions, including automatic convertible movement from vehicle to robot, bipedal walking ability in robot form, race function in vehicle form, programmable/code development, and robot control/commands by either voice or via mobile app. Now together with Hasbro, Robosen will be able to provide an unparalleled interactive experience for the millions of fans of the TRANSFORMERS franchise, with new products and collectibles being announced in the months to come.

“We are thrilled to collaborate with Hasbro and look forward to ushering in a new standard of robotics with the most advanced TRANSFORMERS robots for consumers ever created,” said Sean Tang, Director of Robosen USA. “The team is working hard to deliver an amazing user experience for fans of this esteemed franchise and produce TRANSFORMERS that will be a premium addition to their collection with its superior functionality.”

“We are equally excited about this collaboration! In our continued persistence to elevate branded play, Robosen’s advanced innovation within robotics, will allow our fans to bring their favorite TRANSFORMERS characters to life in a way never achieved before within collectibles”, said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.

Robosen Robotics’ visionary craftsmanship and cutting-edge technology in artificial joint driving algorithms and digital electric drive technology were on full display at last year’s CES when they debuted the T9, an advanced programmable robot that was an attendee favorite with numerous video posts on social media, as well as garnering top press placements in major worldwide news outlets.

All of the products and collectibles will be meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining a classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun!


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Introducing an industry first Auto-Converting, Interactive, Programmable, Voice Activated, Mobile Controlled - Optimus Prime Robot. In collaboration with Hasbro - Robosen brings your favorite TRANSFORMERS hero, Optimus Prime, to life with a fully immersive experience through voice activated actions, mobile app controls, and endless hours of creative and fun ways to program Optimus Prime to walk, punch, blast, drive, and convert at the swipe of your finger, or command of your voice! The world has never seen an easier way to convert and roll out!
  • At an incredible 19" tall when in robot mode, the TRANSFORMERS Autobot leader is awe inspiring in size and capability.
  • Optimus Prime is equipped with 80 sound effects, voiced by the original voice of the Autobot leader, with genuine “converting” sounds, as you watch and interact with Optimus Prime.
  • Authentic G1 design with detailed emblems, chrome accents and lighting throughout. Built in speakers and 2 microphones bring Optimus Prime to life!
  • Witness each punch, blast, breath and conversion, all done with seamless precision, right before your eyes. Enjoy the most amazing TRANSFORMERS experience the industry has ever interacted with.
  • Optimus Prime is built premium throughout, with the world's most advanced collection of premium materials assembled together with over 5000 components, 60 microchips and 27 servo motors making this a one-of-a-kind, Collector’s experience!
  • Turn on and ROLL OUT! Optimus Prime speeds away in truck mode via voice or app. You can seamlessly control Optimus Prime in robot or truck mode via voice or mobile app commands.
PREMIUM PROTECTIVE TRAVEL CASE included with this Limited Collector’s Edition, it’s a premium protective foam travel case to keep Optimus Prime secure when storing or traveling with your robot. Includes Battle Axe and Blaster, as well as: Charging Cable, Instruction Guide & Travel Case

MOBILE APP - available through Apple App Store & Android App Store - Search: ROBOSEN Optimus Prime

Built in rechargeable Lithium-Ion Battery (2000mAh)

VOICE COMMANDS
With 25 voice activated commands, including “Roll Out”, “Convert” and “Attack!,” Optimus Prime comes to life like never before seen in an impressive and immersive one of a kind experience! Easily convert between truck and robot mode with the sound of your voice or click on your screen.
  • Incredible scale at 19” tall and amazing G1 detail throughout.
  • State of the art voice activated technology with 27 servo motors inside.
  • Never before seen auto-converting capabilities, bring Optimus Prime to life!
  • Program and customize your Optimus Prime with the mobile app (available at Apple and Android App Stores).
VOICE OR APP – INTERACT AND PROGRAM
With a fully immersive experience never done before - Optimus Prime is built with the latest voice activated technologies and able to walk, talk, blast and convert at your command. Or switch to App Mode, and control Optimus Prime with the on-screen joystick, cycle through incredible preset ACTIONS or learn how to CREATE your own movements with our MISSIONS tutorial, and learn to move Optimus Prime, record movements and interact like never before!

PREMIUM BUILT – AMAZING TECHNOLOGY
Optimus Prime is built with an incredible amount of technology and industrial design - all with meticulous authenticity. An impressive 5000 components, and 27 patented servo motors, help to achieve the one thing every collector has always wanted - auto-conversion! This dream is finally realized by 60 microchips that speak to each joint, and fold, twist, and turn to deliver an awe inspiring ‘real life’ Optimus Prime experience.

READY FOR BATTLE AND PLAY
Optimus Prime wouldn’t be complete without his genuine Blaster and Battle Axe. Perfectly crafted to model the original G1 accessories, your Optimus Prime comes equipped and ready to stage an authentic battle sequence alongside the original voice and sound effects of the G1 TRANSFORMERS experience.
 
Following last year’s launch of the Flagship TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot, Robosen Robotics (Shenzhen) Co. Ltd, a leading innovator in the field of robotics, in collaboration with Hasbro, announced the TRANSFORMERS Optimus Prime Auto-Converting Trailer with Roller – Collector’s Edition for the Flagship Optimus Prime, the most advanced and programmable TRANSFORMERS robot ever created. This new companion piece is modeled after the original G1 design, and measures an impressive 3 feet in length. The Trailer and autonomous Roller expands the users’ arsenal to defend against the Decepticons and create the ultimate, auto-converting, Optimus Prime experience ever to launch.

The Flagship Trailer and Roller Set comes with a protective storage case with a handle for easy transportation, along with the Limited Edition Collectible Pack, which includes an Individual Serialized Number, Autobot Magnetic Car Badge, Metal Challenge Coin, and Sticker Pack.

Backup has arrived, and the Flagship Trailer and Roller Set creates an immersive, interactive experience for owners of the Flagship TRANSFORMERS Optimus Prime Auto-Converting Robot (sold separately). The Trailer auto-converts into battle mode by folding open and pivoting upwards to shield and expose its massive firepower with an integrated articulating sentry blaster. Stationed inside, Roller awaits your command to explore and engage the enemy, all via app control, along with human sidekick, Spike, who is ready to jump into action or enjoy the ride. Optimus Prime’s blaster can also be mounted for further firepower and support. Connect your TRANSFORMERS Optimus Prime Auto-Converting Robot with the Trailer and control via app or voice for the most authentic, awe-inspiring Transformers experience.

A simple voice command opens the Trailer’s rear swing doors exposing the automatic lift gate, which Roller can drive up and down, and Optimus Prime can seamlessly tow the Trailer with the integrated fifth wheel coupling that easily attaches while operating in truck mode for a quick and realistic connection. Various battle modes stage Optimus Prime and Trailer in full combat and defensive positions and the Trailer can open while Optimus Prime tows via truck mode, exposing the sentry weapons to fire on the Decepticons during the chase.

Using their proprietary servo motor technology, the Trailer and Roller Set auto-converts in seconds and as with all Robosen products, the Trailer and Roller set is meticulously designed and crafted with state-of-the-art, high-grade metal alloy parts, combining classic industrial design with the most cutting-edge robotic technology, while providing an ultimate entertaining experience filled with programming, and pure fun. The Trailer and Roller Set package includes a protective storage case with handle for easy transportation, along with the Limited Edition Collectible Pack, which includes: Individual Serialized Number, Autobot Magnetic Car Badge, Metal Challenge Coin, and Sticker Pack!

“We are thrilled to continue to collaborate with Hasbro and create an awe-inspiring experience with the addition of the Trailer and Roller Set for the fans of the TRANSFORMERS franchise,” said Sean Tang, Director of Robosen USA. “TRANSFORMERS is one of the most iconic brands in history, and the new Trailer and Roller Set will get fans even more immersed in the action.”

“Launching the Flagship TRANSFORMERS Optimus Prime robot last year with Robosen was a successful moment in elevating branded play for collectors. The new Trailer and Roller Set is an ideal companion piece to further enhance our fans’ TRANSFORMERS experience,” said Casey Collins, Head of Licensed Consumer Products & Business Development at Hasbro.

After over 11 years of rigorous R&D, the talented team at Robosen was able to bring fan-favorite TRANSFORMERS hero, Optimus Prime to life last year with a fully immersive experience through voice-activated actions, mobile app controls, and endless hours of creative and fun ways to program Optimus Prime to walk, punch, blast, drive, and convert at the swipe of your finger, or command of your voice. The initial run of robots sold out quickly and due to its popular demand, a limited number are now for sale.

AUTOBOTS – IT’S TIME TO ROLL OUT!
Introducing the world’s first auto-converting Flagship Optimus Prime Trailer Kit - with impressive scale & original details

Protect, Communicate, and Maintain the Battlefield
Modeled after the original G1 designed Trailer, this realistic interaction and experience is like no other. The Trailer comes to life right before your eyes.

Automatic swinging doors reveal what is stored inside the Trailer
Realistic features include swing out hydraulic lifts, automatic opening back gates (doors), and a sturdy ramp (manually lower) for Roller to zoom in and out of.

Illuminated details bring the combat deck to life!
Roller is stationed inside awaiting its call to engage the enemy, while the combat deck is illuminated with incredible detail and attention to the original G1 form!

Download the free App for the most immersive experience!
Includes incredible pre-built actions, full integration with your Optimus Prime (sold separately), and an ever growing download center - the fun never stops!

Package Includes:
Robosen Flagship Optimus Prime Auto-Converting Trailer, Roller vehicle, Spike action figure, and protective foam storage case
Mobile App available through Apple App Store & Android App Store – search: ROBOSEN
Rechargeable Lithium Cell Battery Built-in and Charging Cable
Limited Edition Collectible Pack, which includes: Autobot Magnetic Car Badge, Metal Challenge Coin, Individual Serialized Number and Sticker Pack

Robosen is available for pre-order today at HasbroPulse.com (1PM ET for Hasbro Pulse Premium Members) and Robosen.com , and retails for $749.99 USD. Additionally, back by popular demand, starting today, a limited number of Flagship Optimus Prime robots are available for purchase on Hasbro Pulse’s and Robosen’s websites; they retail for $749.99 USD and will ship immediately.

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Robosen - Official Website
Robosen Robotics, a leading innovator in the field of robotics, today announced they have once again collaborated with Hasbro, a global branded entertainment leader, to create an awe-inspiring, interactive TRANSFORMERS robot - the new “Elite Optimus Prime.” Fans of the iconic franchise can now enjoy bringing to life the leader of the Autobots with this collectible robot featuring advanced programmable capabilities, voice-activated interactions and state-of-the-art auto-converting technology. The Elite Optimus Prime is available for purchase at Robosen.com and retails for $699.00 USD.

Featuring over 5,000 components, including an incredible 60 microchips and 27 high-precision servo motors, the 16-inch tall Elite Edition Optimus Prime is crafted and engineered by Robosen’s talented robotic experts to provide fans an unparalleled interactive experience. The new robot is a lighter, more compact version of the limited edition Flagship Optimus Prime robot that launched last year and features all the same capabilities. The Flagship robot is currently available on Robosen.com for $1,200USD.

Equipped with 80 phrases voiced by the legendary actor Peter Cullen, and over 43 pre-installed commands, this authentically designed TRANSFORMERS robot comes ready for battle and entertainment right out of the box. You can walk, punch, blast, drive and convert your Autobot leader at the touch of a button, the swipe of your finger or at the command of your voice.

To add to the endless creative opportunities, advanced programming capabilities come to life with the Robosen app, allowing users to customize their Elite Optimus Prime with their own unique actions and sequences.The Elite Optimus Prime comes with a premium foam protective travel case, the Engergon Axe with swivel back grip, the Ion Blaster with integrated light and switch (built-in battery included on the Blaster), a charging adapter and two built-in rechargeable lithium-ion batteries (1200mAh).

“We are excited to bring this lighter, more compact TRANSFORMERS robot to fans of the franchise,” said Sean Tang, Director of Robosen USA. “The re-engineered scale offers a smooth, fast conversion, making the Elite Optimus Prime more agile and speedy, which we’re thrilled to once again bring to life for all our fans and customers, through our collaboration with Hasbro.”

“We are equally excited to have teamed up again with the talented team over at Robosen! These premium products unlock an all-new category for our TRANSFORMERS product portfolio, showcasing our new Blueprint 2.0 strategy by helping unleash the potential of this beloved franchise. With the Elite Optimus Prime, fans can indulge in an elevated branded entertainment experience,” said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.


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TRANSFORMERS Grimlock Auto-Converting Robot - Flagship Collector's Edition
Introductory Pre-Order Price: $1,499
Approx. Retail Price: $1,699
Available: Fall 2023

Introducing the TRANSFORMERS Grimlock Auto-Converting Robot - Flagship Collector's Edition by Robosen Robotics, in collaboration with Hasbro. Grimlock is the world's first dual-form, bipedal walking robot that features 85 microchips and 34 small, high-torque, high-efficient servo motors that activate seamless conversion, while ensuring stable and smooth movements. The 6-axis IMU sensors constantly monitor the robot's balance, delivering an even greater stability.

Grimlock has 150+ original Transformers built-in audio lines, recorded exclusively for Robosen by Gregg Berger, original voice of G1 Grimlock. These authentic G1 sounds are paired with robotic actions, providing an immersive entertainment experience. It can recognize 42 voice commands, allowing a hands-free interaction with the robot for conversion, walking, and other various stunning actions.

Control Grimlock in both dino mode and robot mode simply from the app. Enjoy quick responses with Bluetooth BLE 5.0 to remote control the robot's auto-conversion, movements, and impressive actions from any mobile device. Utilize four programming modes (block-based, manual, voice, and computer) to unleash its full potential. With the app's "MiniTheater" feature, enjoy captivating solo performances in SoloPlay and thrilling coordinated simulations in MultiPlay.

Join forces with Optimus Prime (sold separately) and defeat the Decepticons in epic battle reenactments. Each Grimlock purchase will include a gold painted collector’s coin with a unique serial number. Available now for pre-order through September 30th with a special introductory price of $1,499 on HasbroPulse.com and Robosen.com. Scheduled to ship in late Fall, with a retail price of $1,699.

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