HBO ongoing war with Netflix

digitalbabe

Premium Supporter
Apr 12, 2009
42,350
USA
Aside from ongoing banter regarding not providing shows for streaming, HBO has told Netflix they can't purchase discs at a discount for rentals. Per additional info at CNET, they can, however purchase from other sources, at a discount.

Per Hacking Netflix:

The NY Times reports that HBO will no longer offer Netflix wholesale pricing on DVDs, confirming Netflix CEO Reed Hastings concerns that HBO is Netflix's biggest threat.
Netflix said a month ago that it sees HBO as its chief rival. And it appears that HBO agrees, as the company confirmed on Thursday that it had decided to stop selling DVDs to Netflix at a discount.
Netflix typically buys the film and TV show DVDs that it rents to customers through wholesale venues, thereby taking advantage of volume discounts. But from now on, Netflix will have to buy DVD sets of shows like “True Blood” and “Boardwalk Empire” at retail in order to rent them to customers.
via MG Siegler and reader Nathan.
 
Last edited:
They'll probably find another supplier that will sell them are wholesale prices. I read this article yesterday, it's only HBO not selling them the DVDs, but they aren't preventing other venues from selling Netflix at cheaper than retail prices.

I hope this doesn't turn into a price hike for current costumers.
 
Hey Horhay-yeah not sure. Sounded to me that HBO is forcing the wholesalers that distribute them to no longer sell to Netflix at all. HBO doesn't usually directly wholesale its discs to Netflix, Netflix works with distributors. I'll check at work, to see if I can dig up any confirmation. I don't work in that division, but I'll post if there is any info that I can post, not deemed 'confidential'.

Edit-Horhay, you're right-Hacking Netflix's wording was not as clear as CNET's...Netflix will be able to buy discs elsewhere.

Per CNET:

"
HBO has stopped providing DVDs of its shows to Netflix as competition between the two companies heats up. The move, however is unlikely to disrupt rentals of HBO discs because Netflix can still acquire the DVDs from other sources.
HBO, the powerhouse entertainment channel known for such shows as "The Sopranos," "Six Feet Under," and "True Blood" stopped providing the discs, which it made available at a discount, as of January 1, according to sources who spoke to CNET.
Spokesmen for both companies confirmed the move.
HBO's decision is unlikely to affect Netflix's business. One source told CNET that while Netflix won't be able to acquire the discs at a discount, Netflix has a score of different venues where it can acquire HBO's DVDs.

In an e-mail, Netflix spokesman Steve Swasey said "Netflix will continue to provide HBO titles on DVD and Blu-ray."
If this kind of broadside is unlikely to make much of an impact, then why would HBO bother? Simple. This is a brush-back pitch. This is HBO signalling that it heard what Netflix CEO Reed Hastings had to say during an appearance at a conference in New York last month about how the rivalry between the two is just getting started. Jeff Bewkes, CEO of HBO parent Time Warner, is responding with a gesture. He's saying: That's fine, Reed, let's compete.
HBO doesn't offer shows to Netflix for online streaming and now it won't offer them on DVD either. Sure, Netflix execs can acquire HBO's discs elsewhere, but they won't get them from HBO.
Execs from the two companies have been circling each other for over a year, as Netflix's prominence as a Web distributor of TV shows and films mushroomed. Bewkes chided the press for making too much of Netflix's emergence. He said that by implying that such a small company could seize control of video distribution was a little like saying the Albanian army could conquer the world.
Hastings on the other hand was more demure and downplayed talk about Netflix and HBO being rivals--for a while. Then, last month, the Netflix founder must have known he would anger some in TV by telling an audience at the UBS Media conference that in 10 years, half of all TV viewing in the U.S. would come via Internet streaming.
He also said the "competitor we fear the most" is HBO. "They aren't competing directly with us now," Hastings said, "but they can. HBO is becoming much more Netflix-like, and we're becoming much more HBO-like...We'll push each other like two runners."
It's probably not lost on anyone in TV that Netflix has begun to encroach deeper into their turf by acquiring original programming. The company announced this week that "Lilyhammer"--a show starring Steven Van Zandt, the rocker and a former actor on the "The Sopranos"--will debut on February 6. Later in the year, the company is expected to release another Netflix original series with "House of Cards," starring Kevin Spacey.
Update 11:30 a.m. PT: To make clear that Netflix has other sources from which to acquire HBO's DVDs."
 
Last edited:
I wish netflix could stream HBO shows! I don't rent the discs anymore, but I love netflix streaming, especially since they have been adding more tv content recently.