I was thinking the same thing. Retailers like Best Buy, who primarily distribute blu ray steelbooks in the USA underestimate the steelbook market from pre sale marketing to in store advertising. Doesn't Future Shop have a devoted steelbook section in their stores? As easy as it is to blame retailers, the only studios who seem to care about distributing steelbooks in the US are WB and Universal. It's great to have the ability to manufacture g2 steelbooks but if retailers and studios don't see the US as a viable market, what good is it? Look at the UK and Play.com specifically. There is a steelbook release almost everyday. They effectively market these releases and the studios
continue to oblige.