^... because it wouldn't fit in with the Iconic Moments collection of which this is one
Unsurprisingly, a big welcome for this collection coming from the steelbook elitists/ttraditionalists who can't bring themselves to appreciate anything unless it's from one of the premium retailers and has a 50 quid price tag attached.
Looks to me like ideal fare for the new collectors to get their teeth into and even for the seasoned collectors who just want a bit of colour, originality and fun on their shelves alongside the usual black and grey poster artwork steelbooks ... goes without saying that these and similar style steelbooks would not even see the light of day if no market existed for them ...
... and of course nothing wrong with bare metal steelbooks .. w/ many great ones out there.