NPD figures for the month of August 2009 have revealed that Sony sold a whopping 210,000 PlayStation 3 consoles in the U.S. last month, resulting in a 72 percent rise in sales compared to July.
The figure puts the console only 5,400 units behind its leading competitor, Xbox 360, which shifted 215,400 units during the same period. Both formats had recently received price cuts at retail, though it’s worth noting that Sony’s revamped PS3 Slim didn’t hit shelves until September 1, and therefore did not impact on August’s hardware figures.
NPD analyst Anita Frazier commented: The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month.”
"It will be interesting to see the full impact of the new price points on September sales."
See below for the full hardware sales chart.
Nintendo DS - 552,900
Nintendo Wii - 277,400
Xbox 360 - 215,400
PlayStation 3 - 210,000
PlayStation Portable - 140,300
PlayStation 2 - 105,900
The figure puts the console only 5,400 units behind its leading competitor, Xbox 360, which shifted 215,400 units during the same period. Both formats had recently received price cuts at retail, though it’s worth noting that Sony’s revamped PS3 Slim didn’t hit shelves until September 1, and therefore did not impact on August’s hardware figures.
NPD analyst Anita Frazier commented: The price cuts implemented on the PS3 and 360 hardware already made an impact on unit sales, despite having been executed fairly late in the month.”
"It will be interesting to see the full impact of the new price points on September sales."
See below for the full hardware sales chart.
Nintendo DS - 552,900
Nintendo Wii - 277,400
Xbox 360 - 215,400
PlayStation 3 - 210,000
PlayStation Portable - 140,300
PlayStation 2 - 105,900