Celebrate 20 Years of Being Lovably Lazy withRilakkuma USA Tour!
The adorably zen bear who stole the world’s hearts after climbing to popularity as the face of must-have San-X kawaii merchandise is celebrating its 20th anniversary with a breezy roadshow tour this summer where fans can meet Rilakkuma, shop Rilakkuma, and step into the world like never before with a photo-worthy experience, celebrating the iconic Japanese character.
WHO: Rilakkuma (San-X / Aliquantum International Inc.)
WHAT: After launching in 2003, Rilakkuma quickly became one of Japan’s most popular characters, breaking the mold of the conventionally spry cute character and spawning multiple product lines, collaborations, and character cafes. To celebrate the past two decades, San-X is giving fans an immersive experience with their multi-city tour that will offer exclusive merchandise, special character appearances, and can’t miss photo ops!
