PC / Mac Neopets

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Have you ever visited the Money Tree, taken a slice of the giant omelette, or watched the Wheel of Monotony spin for 23 hours?

If you have, then you already know Neopets!

If that was all gibberish to you, then kindly let us explain:
Neopets is an immersive, online virtual pet game where players can adopt, customise, and interact with Neopets in the vast world of Neopia. Known for its multi-generational, passionate community, Neopets offers players an expansive realm of storytelling, collecting, pet care, and exciting social gaming experiences. Since its launch in 1999, Neopets has galvanised unique adventures, games, stories, and challenges for over 150 million players worldwide.

At its core, Neopets invites you to adopt your very own virtual pets and embark on a wild journey of fun and discovery. From exploring the mystical lands of Neopia to customising your adorable pets and collecting rare items, the possibilities are endless!


About Neopets
Neopets is an immersive, online virtual pet game in which players can adopt, customize, and interact with Neopets in the vast world of Neopia. Known for its multi-generational, passionate community, Neopets offers players a vast world of storytelling, collecting, pet care, and exciting social gaming experiences. Since its launch in 1999, Neopets has galvanized unique adventures, games, stories, and challenges for over 150 million players worldwide.

 

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Some News from Licensing Expo -

Neopets is making its inaugural appearance at Las Vegas Licensing Expo from May 21-23, 2024 with an epic lineup of licensed merchandise, including a new non-exclusive master toy deal with global toy industry leader PhatMojo. Show attendees are invited to visit the brand at Booth B188 to take a journey through Neopian history, from its early start as a fixture of online culture, to its revival today.

Fuelling the excitement, Neopets is unveiling its officially-licensed toy line in collaboration with PhatMojo, the global toy powerhouse best known for bringing both well-loved and new brands to the forefront through collectible consumer products. Brokered by Mix Licensing Group and Carlin West Agency, the highly-anticipated partnership will bring to life nostalgic favorites from the online game in the form of plush, figures, collectibles, and more.

“Our licensing partners have helped us push the envelope as a brand, and breathe real life into our digital game and characters,” said CEO, Dominic Law. “There is so much lore and thought put into the Neopets world, and showcasing in this way at Licensing Expo for the first time is a natural next step for us as a brand to tell our story.”

“Neopets has been a hit with kids since it first launched over two decades ago, and we’re excited to play a part in its revival,” said Bill Graham, President of PhatMojo. “We’re looking forward to bringing this nostalgic brand back to toy shelves for the audience that loves it and for new fans to discover.”

Nearly 25 years since its 1999 launch, Neopets continues to blaze the trail on the nostalgia trend with Millenials and Gen Z, inspiring countless spin-offs and derivatives. After the new leadership team, led by Dominic Law, assumed ownership of the company last July, Neopets has experienced significant growth - what was once a community of 150 million individuals has now evolved hand in hand with their beloved pets. The Neopets Team (TNT) has taken a community-driven approach to give legitimacy to fan initiatives, while developing unique new opportunities for the brand, building the foundation for a multi-entertainment company.

The appetite for new Neopets merchandise surges on, leading to significant sell-through rates on the brand’s various merchandise collections. The strategic focus is on creating tangible avenues for engagement that resonate with the nostalgia of longtime players while catering to heir evolving interests. Neopets’ appearance at Licensing Expo will set the stage to expand its licensing program and explore new opportunities.

Since the launch of its licensing program in 2020, Neopets has added a growing list of strategic licensing partners like Upper Deck, What’s Your Passion, Andrews McMeel, G-Fuel, Just Funky, Hot Topic and more to its roster, resulting in a wide array of officially-licensed products including a trading card game, jewelry, pins, tarot card decks, cookbook, energy drinks, graphic tees, and more!

 

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Here’s what went down!

• EXCLUSIVE Phat Mojo SDCC plush: attendees had the chance to collect the limited edition Aisha and Shoyru plushes from Phat Mojo, along with an exclusive in-game code!
• Marvelous Merch: Other merch included What’s Your Passion pins, lanyards, NeoHoods and some epic surprises! Every Neohood and WYP Pin Set came with an exclusive in-game code, redeemable in the Grundo Warehouse on Neopets.com!
• Social Media Giveaways: Attendees got to participate in onsite giveaways!
• Meet Big Aisha: Our mascot, Big Aisha was be present every day throughout the show for photo opportunities.
• Meet Dan Bowman: Neopets fan and star of Love on the Spectrum was available for meet and greets
• Wheel of Excitement: Fans got to test their luch at Faerieland’s most famous attraction!

 

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Some 2024 highlights!

As we look ahead to our milestone 25th anniversary in November 2024, we're gearing up for an even more exciting year of expansion and innovation. Here's a sneak peek at what's in store:

• Evolution into an Entertainment Brand: With the support of our cherished community of over 150 million users worldwide, Neopets is poised to evolve into a prominent entertainment brand. We're thrilled to announce the recruitment of 100 global talents, including new creative and licensing teams, to drive our expansion initiatives.
• New and Improved Mobile Gaming Experiences: Our focus is on enhancing the Neopets experience across all platforms. We're launching new mobile games, including "Neopets: Tales of Dacardia" and a remastered version of "Neopets: Faerie’s Hope." Plus, we're reviving over 100 classic minigames and introducing NeoPass for seamless access across our platform.
• Strategic Licensing and Partnerships: Get ready for an array of exciting merchandise collaborations with industry-leading brands like Upper Deck, Hot Topic, and Monopoly. These partnerships will bring exclusive Neopets products to fans worldwide and drive revenue growth.
• Community Engagement: Our players are at the heart of everything we do. We're introducing initiatives like Neopets Live and the Community Ambassador Program to foster direct interaction and collaboration with our community.