I definitely agree with you there. Apparently it costs and arm and a leg to get the reels though, and the tickets themselves provide only a small % of revenue for theaters, because the studios get the biggest piece of the pie. Concessions are supposed to make up the difference. But when we're paying $6 for a hot dog (which I don't buy there), then that's just crazy. Makes me just buy candy at the supermarket in the 10 for $10 isle, LOL!