I recently upgraded to 3D and bought myself a new 3D player. I then took it to these guys, who for a fee, can mod a lot of Blu-Ray players to become multi-region
http://www.mrmdvd.com/catalog/
They charge a standard £119 fee (which includes courier collection and delivery) to mod your existing player (or luckily for me they are about a 10 minute drive from my house, so charged £99), or for as low as £149 you can buy a brand new modded Blu-Ray player - List of Players Here
All I have to do now is select via the remote what region I want (1 = A, 2 = B, = C) then turn the player on and I'm good to go.
The guys there are very good and cannot recommend them enough
http://www.mrmdvd.com/catalog/
They charge a standard £119 fee (which includes courier collection and delivery) to mod your existing player (or luckily for me they are about a 10 minute drive from my house, so charged £99), or for as low as £149 you can buy a brand new modded Blu-Ray player - List of Players Here
All I have to do now is select via the remote what region I want (1 = A, 2 = B, = C) then turn the player on and I'm good to go.
The guys there are very good and cannot recommend them enough