I never knew this happened. How did you find out that information Paul?
I remember at the time, Zavvi sending me an email saying there was only 200 left (or something) of The Jungle Book. The swines!!
Its been known about long time ago and been mentioned before
They did originally for real sell out when it was only 5,000
The first Disney steelbook Aladdin sold out very fast
Jungle Book and the Little Mermaid also initially sold out the original 5,000
They then thought they could sell lot more so they decided to go with another print run for Jungle Book/Little Mermaid and by doing so overestimated the demand for these 2 releases and as you know they ended up selling these off cheaply at £9.99 to get rid of the unsold stock
As far as I know they decided not to risk that mistake again and just go with the usual 4,000 or 5,000
with other releases and 6,000 for Captain America: The Winter Soldier
The 2,000/2,500 print runs are different as they end up getting a release in other countries around the same time or at a later stage
As far as we know this Marvel Avengers Assemble Steelbook with exclusive artwork and Lenticular magnet is only going to be released in the UK with Zavvi and not other countries