Release date: August 31st, 2015 (Zbox) and November 23rd 2015 (Steelbook)
Purchase link: Zavvi
Price: £39.99

Purchase link: Zavvi
Price: £39.99

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Wait, I have another idea.
What if Zavvi released a Zbox with a random steelbook part in it? Make it a blind box, and some of the boxes have the back plate, some have the front, some have the spine/inner case. You'd have to get multiple zboxs in order to build your steelbook.
Then of course, you destroy half of the front plates before hand, so that people keep buying the boxes over and over trying to get the full set.




Look what happened with Dredd Steelbook
First was only available with a Zbox and later that same day went live on its own but was then listed as sold out in 1 hour
Did a lot customers buy the Cop Zbox/Dredd combo
I doubt very much they did
(Cop Zbox/Dredd combo Steelbook
Note its not Sold out its still available)
What we expected to see was at some stage the Steelbook come back on its own on Zavvi website but instead it was made available to purchase on its own on the Hut Website and was available for over a month and at a cheaper price
I wonder what % of orders for the Dredd Steelbook was from the Hut Website
I repeat the best solution for Zavvi if they want to create sales for the Zbox is to offer a big discount if your order both as separate items in a order but with payment only taken for each item when ready to be despatched and not take payment for both at the same time
At the same time allow customers to order the Steelbook on its own
If Iron Man Steelbook was not part of a Zbox package and went live for example tomorrow all stock of the steelbook would sell out for real the same day
It's now Wednesday and after 5 days it's not sold out the mystery Steelbook/Combo
If the print run is the minimum 2,000 for a single Steelbook that's not getting a release in other countries they will not sell 2,000 Zbox/Iron Man Steelbook
So instead of selling out all Iron Man Steelbook mega fast they will be left with a package that will struggle to sell
Don't be surprised if Iron Man Steelbook appears on the Hut Website at some stage
Haha it will delight me if this steel ever appears anywhere else, but it will seriously upset a lot of people on Twitter who have all asked Zavvi if this will ever be available outside the zBox and the answer was no. lol!

If it doesn't sell out then it most definately will become available, but on The Hut
They must be confident of the Zbox bundle selling out!

As long as the 'Iron Man' is not green....




Please keep your ideas to yourself.Wait, I have another idea.
What if Zavvi released a Zbox with a random steelbook part in it? Make it a blind box, and some of the boxes have the back plate, some have the front, some have the spine/inner case. You'd have to get multiple zboxs in order to build your steelbook.
Then of course, you destroy half of the front plates before hand, so that people keep buying the boxes over and over trying to get the full set.

The problem is people feel like they're entitled to everything and the world will bend to their will. Sometimes something comes along that due to circumstances you just can't get and you have to accept that or bite the bullet. I want the new BMW but can't afford it. No amount of complaining on mass will bring the cost of the car down because people will buy it at the current price and under the current conditions. Just like the steelbook.

To the U.S. Ninjas out there, fags is a common word us Brits use for cigarettes!! [emoji38][emoji38][emoji38][emoji38][emoji38]Just in case you had other ideas!!!If I could only buy milk if I bought fags too then I'd exercise my right as a consumer to take my business elsewhere. I may disagree with their choice but as the retailer they're perfectly entitled to set their terms. If I really, really wanted the milk and it was not available anywhere else as a single item then I'd decide whether or not I'm willing to buy the fags just to get the milk. I decide if I value the milk enough to justify taking on the cost of the fags just to get the milk. Perhaps I can sell the fags to a mate to recover some of the cost so the hit isn't quite as bad lol.
If I could only buy milk if I bought fags too then I'd exercise my right as a consumer to take my business elsewhere. I may disagree with their choice but as the retailer they're perfectly entitled to set their terms. If I really, really wanted the milk and it was not available anywhere else as a single item then I'd decide whether or not I'm willing to buy the fags just to get the milk. I decide if I value the milk enough to justify taking on the cost of the fags just to get the milk. Perhaps I can sell the fags to a mate to recover some of the cost so the hit isn't quite as bad lol.
Also, you probably don't hear much of "He was my f a g at Eton" in the USTo the U.S. Ninjas out there, fags is a common word us Brits use for cigarettes!! [emoji38][emoji38][emoji38][emoji38][emoji38]Just in case you had other ideas!!!
Probably not in the UK nowadays, either.

. Still not buying one, nice try Zavvi.