All those excuses are nonsense though.
The cost of 4K mastering etc is shared across all formats, UHD selling less makes absolutely no difference. It wouldn't make any sense to try to recoup all costs on the lowest selling item, they overcharge on all formats to offset those costs. UHD is BD, they're pressed in the same plants, on the same machines, using the same discs, there is no difference in manufacturing cost outside of a few pennies difference for a BD66 or BD100 instead of a BD50. Charge a couple of quid more maybe, but £8-10 is excessive and unnecessary.
Disney also didn't drop DV because of licensing fees, their excuse was it's difficult to manufacture the discs correctly, translation - we want you buy D+ instead. Disney also tend to cheap out when it comes disc capacity BTW, using a BD50 for a film that should be on BD66, and BD66 when they should be using BD100 leaving their movies overly compressed and running at a lower bitrate. I wouldn't hold them up as an example of how things should be, disc prices jumped up £5 when they decided to join the 4K market and they put out some of the worst discs.
Last one to jump on board, halfheartedly. And what happens now?
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