Kimchi and blufans are much more expensive than £18. Yes zavvi release aren't as all singing but noone is forcing anyone to buy them, if I don't like it I don't buy it, no sense in moaning. I don't mean you specially I just mean in general people complaining.
And therein you form part of the problem. Firstly this isn't an £18 steelbook, it's a
£25 steelbook, and for £25 I would expect way more than the standard discs the amaray gets but in a metal case.
Heck standard Disney releases for $16 (around £10) in the states usually come with the 3D disc, a digital version, and often the frickin sequel packed in as well, AND with a slipcase. To pay £25 for what equates to 'just' a metal case is just a rip off pure and simple when there's no bonus content, extra features, 3D, or better artwork.
In fact, in this case, since the amaray got the Drew Struzan art, that got the better artwork, not the 'premium collectors version'.
Normally I would agree with you in terms of 'if you don't like it, don't buy it', in general consumers have a massively inflated sense of self entitlement these days.
However, in this case (and this is where you form part of the problem - though I mean it in no way offensively so I apologise for any caused) is that this is a very small niche collectors market, steel books aren't insanely popular, and when the (self titled) 'home of steelbooks' zavvi are doing print runs of 2-3000 of a title, that's an incredibly small market indeed, especially when you consider that even then they don't always sell out.
The smaller the run - the higher the price point. So when they can do a run of say 2000 and sell them for £14.99 each, there's still a worthy profit to be had, or else they simply wouldn't bother doing them in the first place.
In situations like this, where they put out a steel that is costing less per unit than one of those limited 2k print runs, and THEN whacking the price up to £25 when it features nothing to justify that price tag AND worse art, let alone no extra slip, discs, features, 3D etc, that's just a blatant cash grab.
Whilst I would usually just agree 'don't like it, don't buy it', unfortunately that just sends the message to zavvi and the manufactures that the uk steelbook market isn't actually worth bothering with. That despite providing them with 20,000 units of the biggest film in a decade - steelbook collectors just didn't buy it. There's no market for it. That then impacts on their willingness to invest in more of those smaller runs.
Whilst people will flock, as I have done, to pick up the group buy Best Buy exclusive, Best Buy and Disney have no way of quantifying (or likely even caring to know) how many of those Best Buy exclusives were purchased and sent abroad. To them all they see is bes buy sold thousands, and the accompanying dollar signs.
'In the American market we shifted 50,000 copies!'
'In the uk market despite providing 10,000 we didn't even manage to shift a third of that.'
It just sends them a message that it's worth producing premium product for the USA, but not for anywhere in Europe. But it's a false message, and one they have no way of understanding
unless collectors are vocal.
That really is the only way to make zavvi and Disney aware that we DO want their product, that it is wanted here, but the reasons WHY people aren't buying them in the UK.
I get you don't want to log in and read 60 messages of complaint, but why not flip it on its head? You like it, you've ordered it, and you're quite happy - there are no further release details or information for you to gain from following the thread, so, knowing a LOT of people are unhappy (heck I've never seen this forum light up so fast about anything as this release) why bother to even visit the thread and comment on other peoples unhappinesson on it? You're happy with it, you voted with your wallet as you stated, great. Surely coming on to moan about other people moaning isn't very constructive or productive in achieving a better standard of steelbooks for Europe?
That's not a personal criticism, I mean no offence whatsoever, but this is clearly an important issue to collectors, and one that's simmered for a while with various Disney and marvel releases, to do it to Star Wars too when there are six titled matching steels out there already? Straw that broke the camel's back. It's important collectors ARE vocal about this, otherwise the bigger picture is that they just don't bother with the U.K. At all.
Like Wreck said, it's all about the $$$ and there's little incentive for change, they don't delve into market research into why a particular steel didn't sell so well in one territory, especially at the volume they'll be pumping this title out in.
But as several posters have said, these steels are all likely manufactured in the same place, absolutely no reason whatsoever why X amount of titled units can't be manufactured alongside the u.s print run and be allotted for English speaking territories along with the generic ones when shipped to Europe.
At the very least we can make zavvi aware of how infuriated collectors are so that the next time a film studio tries to pull this crap, they know their consumers won't put up with it, and thus demand a pet slip with English title on just as other retailers in other territories achieve.