Zavvi is different only those with a UK delivery address Vat was included in price even before brexit
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Will I be charged VAT?
Orders placed, which are delivered within the UK, are inclusive of VAT.
Deliveries outside of the UK may be subject to an import duties and taxes, including VAT, which are levied once the order reaches the destination country.
We recommend that you contact your local customs office for information regarding customs polices as these can vary from country to country.
Zavvi is based in Guernsey
Most of their steelbooks are shipped from Guernsey warehouse
A few rare occasions some items was shipped from The Hut Warehouse based in Warrington.
Guernsey is not part of the EU or UK but its a British crown dependency
As Guernsey is not a EU country customs in some EU countries have often looked for Vat to be paid especially in Germany
Vat is not included in price for those with a delivery address based outside UK
This is also why CN 22 customs label has been on Zavvi parcels since they first setup their online shop.
As items are shipped from location based outside UK and EU
Some EU countries was not a strict as others and that is why you was lucky customs did not look for Vat be paid.
From January 1st 2021 though you won't be lucky anymore to avoid Vat collection by Customs in EU countries as with UK leaving customs union postal providers won't anymore assume was item shipped from EU even though most was shipped from Guernsey.
Customers with a delivery address based outside UK Zavvi don't remove UK vat from price and use lame excuse its to cover insurance costs instead.
From July 1st 2021 Zavvi will have to apply delivery address local EU country vat rate at checkout
From July 1st 2021 Zavvi really should remove UK 20% Vat from price before they apply EU delivery country Vat rate
Don't be surprised if they don't remove the 20% UK vat from price and if that happens their releases will be lot more expensive than previous.