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In the words of Gill Tyrell ‘er…what is that…”
As someone working in marketing I just don’t get how these companies are completely missing their target demographic. The people buying physical media now are the dedicated cinephiles who want the very best version of a movie. When it comes to cult and classic films, especially of the 80s and 90s the one sheet movie poster artwork is what most collectors want. Who on earth thinks they want this pop-art cr*p that holds no nostalgia for the film at all.
Even if they are going to go with new art they could do something like the attached image which is new and vibrant but has a nostalgic feel for the movie.
Ideally I’d have done for a slipcase with this art and then the classic one sheet artwork on the steel itself. Who one earth have they got in the marketing department making these decisions?! Such a dissapointment, for the £40 price point I’d rather buy amaray than art this bad.