Lack of effort is subjective. I like that there is new art, there is no blu banner at the top and it might be gloss finish as well. Inside art, who knows.
Having said that, if you want lack of effort, see any Warner Brothers steel in the USA.
Matte finish, recycled art, no inside artwork, 1 disc editions and higher than expected price.
Yes, they did end up slashing prices later on, but this is retail.
Price fluctuation is normal - and with any "new release", it happens all the time. People get upset all the time when they movie they "had to have" on release day drops $5 two weeks later.
That's the reality of how this thing works. If you can't stomach a slightly higher price (even if they slash to $14.99 you're still only talking $5 higher than what you likely ordered at yesterday), then you shouldn't be collecting steelbooks.
On the bright side, since you ordered now - there will be replacements for damages, there are no returns being sent out at the moment from amazon.ca - it's all new stock, etc etc.
$5 over that much potential hassle? I got better things to do.