I think that's assuming that HDN play a big part in steelbooks when realistically only a fraction of collectors have ever heard of this forum, a simple google of related terms will tell you there's dozens of other forums out there which are just as popular, then you have facebook groups as well and of course people on here who don't care to give an opinion. Then also the people who don't use any kind of social media, they simple buy films they like from zavvi. With zavvi posting worldwide 2000 isn't very many at all, even if the artwork isn't to everyone's taste, it's still a much sought after film.